Parco, Family Mart, and Muji. The source of all the outbreaks was the Saison Group!

From the 1970s to the 80s, the Seibu Distribution Group (later the Saison Group), centered around Seibu Department Store, developed Seiyu Store and its private brand Muji, launched Parco, Family Mart, and Libro, which also handles publishing, and developed a new style of management. The Saison Group was led by Seiji Tsutsumi. Tsutsumi appointed excellent creators and developed an image strategy. One of these was the catchphrase "Delicious Life" (1982). In 1975, the Seibu Museum of Art (later the Sezon Museum of Art), which opened inside the Seibu Department Store, shocked visitors by showcasing contemporary art, which was still little known, as well as the art and culture of the Soviet Union and China, with whom Tsutsumi himself had contact. The Saison Group opened art museums and halls and actively introduced contemporary art, contemporary music, and performing arts. The "Saison Culture" that inspired everyday life. This exhibition follows the footsteps of the Saison Culture that created an era, centered on the collection of the Sezon Museum of Modern Art.

--And then there's Takashi Tsujii.

This exhibition will feature poems that Tsutsumi Seiji contributed to the Matsumoto City Museum of Art's exhibitions under the name of poet Tsujii Takashi, along with works from the Matsumoto City Museum of Art's collection. It will also feature essays that were serialized in the Shinano Mainichi Shimbun in 2006, along with illustrations by Tatsuno Toeko.