Highlights of the Exhibitions

• The origins of "kawaii"
  

How did Sanrio's kawaii concept begin? There were no characters in the beginning.
We will introduce you to "kawaii" before Hello Kitty appeared.

• The secret behind the creation of these characters

Why were Hello Kitty and other characters created? What was the background?
Sanrio's original characters were created in pursuit of cuteness. We will explain the process of their creation with valuable materials.

• A huge gathering of Sanrio characters!

In the 1980s, the fancy goods market became more active, and many characters from Sanrio appeared.
We'll introduce you to a wide variety of characters, from famous characters who are still active today to rare characters that you don't usually see!

• Everyone loves Hello Kitty

From debut45Characters who continue to be active at the forefront even after more than 10 yearsIt's rare all over the world.
Why is Hello Kitty so popular? We'll explore the secret behind Hello Kitty's popularity.

• Don't miss the original goods!

A variety of goods will be sold at the special shop, including original goods that can only be purchased at the Sanrio exhibition.
*Products for sale may change without notice.Also, please forgive us if the item is sold out.

Catalog

All postcards

ランチトート

• Photography is OK!

Photography is allowed inside the venue!
"#SanrioExhibitionPlease post the photos you take on social media with the hashtag "

*Please refrain from using flash photography.
*Please be considerate to other customers.
*Please refrain from using tripods or selfie sticks.
*Please be considerate to avoid other customers appearing in the photo.